Package Deals That Double Your Average Booking Value

Stop selling single sessions when clients want transformation. Strategic package deals don’t just increase revenue—they deliver better results, improve retention, and transform one-time buyers into committed clients. Here’s how to double your average booking value with packages that sell themselves.

The Package Psychology

Why Clients Love Packages

• Commitment devices for better results
• Bulk discount satisfaction
• Reduced decision fatigue
• Feeling of investment in themselves
• VIP treatment perception

Why You Should Love Them More

• Upfront cash flow
• Reduced acquisition costs
• Higher lifetime value
• Predictable scheduling
• Stronger client relationships

The Three-Package Framework

Package 1: The Starter (3 sessions)

Positioning: “Perfect for trying our service” Discount: 5-10% Psychology: Low commitment, easy yes Target: New clients, gift buyers

Package 2: The Transformer (6 sessions)

Positioning: “Our most popular choice for real results” Discount: 15% Psychology: Optimal value, social proof Target: Motivated clients, results-seekers

Package 3: The VIP (12 sessions)

Positioning: “Complete transformation program” Discount: 20-25% + bonuses Psychology: Maximum value, status symbol Target: Committed clients, best customers

Always present three options—psychology shows the middle option wins 60% of the time.

Crafting Irresistible Offers

The Value Stack Method

Instead of just discounting, add value:

Basic Package ($300):

• 3 sessions

Better Package ($550 value for $475):

• 6 sessions
• Priority booking
• Free consultation
• 10% off products

Best Package ($1200 value for $850):

• 12 sessions
• VIP booking status
• Monthly bonus service
• 20% off products
• Free birthday treatment

The Bonus Strategy

Add bonuses that cost you little but valued highly:

• Priority booking access
• Extended appointment times
• Exclusive provider access
• Product samples
• Digital guides/content
• Partner service discounts

Service-Specific Package Ideas

Beauty/Aesthetic Services

The Glow Up (3 months):

• Monthly facial
• Bi-weekly treatments
• Home care products
• Quarterly assessment

The Maintenance (6 months):

• Bi-monthly services
• Seasonal adjustments
• Product refills
• Emergency appointments

Health/Wellness

The Recovery (6 weeks):

• 2x weekly sessions
• Progress tracking
• Home exercise plan
• Supplement guidance

The Performance (3 months):

• Weekly sessions
• Monthly assessments
• Nutrition planning
• Priority booking

Professional Services

The Sprint (1 month):

• Weekly consultations
• Unlimited email support
• Resource library access
• Priority response

The Partnership (Quarter):

• Bi-weekly sessions
• Strategic planning
• Team training included
• Quarterly review

Timing Your Package Offers

Best Moments to Sell

After First Service (40% conversion): “You responded really well today. To maintain these results, I recommend our 6-session package.”

During Results Discussion (35% conversion): “To achieve your goals, you’ll need about 8 sessions. Our package saves you $200.”

At Rebooking (25% conversion): “Before you book single sessions, let me show you how much you’d save with a package.”

Seasonal Opportunities

• January: “New Year Transformation”
• Spring: “Summer Ready Package”
• September: “Back-to-Routine Bundle”
• November: “Holiday Prep Package”

Pricing Psychology That Converts

The Anchor Effect

Always show individual session price first: “Individual sessions are $100 each. OR get 6 sessions for just $450—that’s like getting 1.5 sessions free!”

The Urgency Play

“Package prices increase next month. Lock in current rates by purchasing this week.”

The Payment Options

Offer flexibility:

• Full payment: Maximum discount
• 2 payments: Slightly less discount
• Monthly: Convenience fee but accessible

Staff Training for Package Sales

The Consultative Approach

Not: “Want to buy a package?” But: “Based on your goals, here’s what I recommend…”

Overcoming Objections

“It’s too expensive” “Let’s break it down—it’s just $40/week for transformative results. Plus you’re saving $150 versus individual sessions.”

“I want to try one first” “Absolutely! After your first session, you can apply today’s payment toward any package.”

“I need to think about it” “Of course! I’ll send you the details. Keep in mind, this pricing is only available until [date].”

Tracking Success

Key Metrics

• Package sales ratio (target: 30% of clients)
• Average package size
• Completion rates
• Renewal rates
• Revenue per client

A/B Testing

• Package sizes (3 vs 6 vs 12)
• Discount percentages
• Bonus offerings
• Payment terms
• Presentation timing

Implementation Strategy

Week 1: Design Your Packages

• Analyze popular service combinations
• Calculate break-even points
• Create value propositions
• Design marketing materials

Week 2: Staff Training

• Role-play scenarios
• Practice value communication
• Set sales targets
• Create incentive structure

Week 3: Soft Launch

• Offer to existing clients first
• Gather feedback
• Refine offerings
• Build testimonials

Week 4: Full Launch

• Update all marketing
• Email announcement
• Social media campaign
• Track and optimize

Common Mistakes to Avoid

Don’t:

• Make packages too complex
• Discount so deep you lose money
• Pressure clients unnecessarily
• Forget to deliver extra value
• Ignore package completion rates

Do:

• Keep it simple (3 options max)
• Maintain healthy margins
• Focus on value, not savings
• Over-deliver on promises
• Celebrate package completions

Real Success Stories

Med Spa: “Package sales now represent 60% of revenue, average transaction up from $200 to $750”

Personal Training: “6-session packages increased client retention by 400%”

Salon: “Color maintenance packages doubled average client value in 90 days”

Your Package Launch Plan

Today: Calculate your numbers

• Current average transaction
• Desired package sizes
• Profit margins needed

This Week: Create three packages

• Starter option
• Popular option
• Premium option

Next Week: Train and launch

• Staff training session
• Update booking system
• Launch to existing clients

Month 1: Optimize

• Track conversion rates
• Gather feedback
• Adjust pricing/benefits

The Revenue Reality

Single session business:

• 100 clients × $100 = $10,000
• Constant selling needed
• High cancellation risk

Package business:

• 40 clients × $450 = $18,000
• Upfront commitment
• Lower cancellation rates
• 80% more revenue with 60% fewer transactions

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Double your booking values today. Create winning packages